A standard industry term used in email marketing to describe the act of "blasting" a message out to a group of hundreds or thousands of people simultaneously, similar to the act of "blasting" a verbal message out with a loud speaker.
Upon closing our stores, it was important for LAFCO to reconstruct our sales.
With the website redesign - the marketing team and I worked to design engaging, visually impactful, and beautiful campaigns to lead our customers to our site.
When I first came on as the Creative Manager - I used basic html coding to create our campaigns, it was archaic and tedious. In a matter of two years, we integrated out campaign designs using the LISTRAK portal. They allowed for simple image integration, font designs, and template forms. Our emails have multiple touch points and we managed to increase our sales through our campaigns by over $1M in the last year in a half.