LAFCO New York closed it’s retail stores back in 2016, it was important more than ever that our e-commerce presence become stronger than ever. With our e-commerce website, the whole world wide web was our playground. It is not unusual for customers to follow a link in search engine results and land on an e-commerce website that they have never heard of.
It is no longer about pushing a shopping cart to the correct aisle or scouting for the desired product. On an e-commerce website, customers can click through intuitive navigation or use a search box to narrow down their product search immediately.
original Lafco website
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It was my design mission to create a seamless and uncluttered website - minimizing random sizes of using stacking design.
Our website needed a stronger visual approach to gain new customers and keep the loyal followers with many touch points.
My main goal was to maintain full design abilities - having the control to design our content the way we want and stay on-brand. Every visual asset on this site was design, created, uploaded, and maintained by myself.
In 2017 the Marketing and Creative team worked together to holistically design a new and improved e-commerce experience.
With the company rebrand, the website transitioned from an outdated internet link to a fully functional and capable store that (to this day) cumulated over $1M in sales since relaunching.
Sample images for comparison:
Left - Before
Right - After
Short demonstration of user experience